SERP preview tool: see your Google snippet

Fill in the form and the search result beside it updates as you type. The checks run in your browser, so nothing is sent anywhere.

1. Enter the page URL. The preview turns it into the site and breadcrumb line Google shows above the title. A site name, if you add one, replaces the domain the way Google shows a brand.
2. Type the title tag. The counter compares it with 60 characters and with the roughly 600 pixels Google gives a title before cutting it.
3. Add the meta description. Its pixel limit follows the device: about 920 pixels of text on desktop and 680 on a phone.
4. List the words you want to rank for, separated by commas. Google bolds words in the snippet that match the search, and the preview does the same.
5. Switch between Desktop and Mobile, show a date to see how much room it takes from the snippet, or stop cutting long text to read all of it.
6. Copy the HTML to get the title and meta description tags, ready to paste into your page's head.

The result is your page's ad in the search results, and there is no single perfect length, only text that reads whole and makes the click obvious. A few habits get you close:

• Lead the title with the words the searcher used, and put the brand last.
• Give every page its own title and description; duplicates make pages look interchangeable.
• Match the title to the page's main heading, which makes Google less likely to rewrite it.
• Write the description as a summary of that page, with one specific detail, not a tagline.
• Leave out keyword lists. Google treats stuffed titles as a reason to rewrite them.

A Google result has three parts: the site name and breadcrumb taken from your URL, a title link, and a snippet. The title link usually comes from your page's title tag, and the snippet usually comes from its meta description. Google can replace either one when it decides other text on the page, such as the main heading, describes the page better for that search.

Google cuts both by pixel width rather than character count, so a title of wide capital letters is cut sooner than one of narrow lowercase ones. This preview measures your text in Arial, the font Google sets results in, against the commonly cited limits; treat it as a close guide.