More than a launch directory.
Zutto brings product launches, ongoing discovery, community competition, and market intelligence into one place.
One platform for launching products today and understanding your market tomorrow.
Launch
- A product page that stays live forever
- A do-follow link while the Zutto badge stays
- Launch analytics: page views and website clicks
- AI prefill writes the form from your website
Discover
- Browse by category, technology and interest
- New and trending launches every week
- Upvote, comment on and save products
- Find tools beyond the launches in your feed
Compete
- Climb the weekly leaderboard on community votes
- Weekly Top 3 get the promo kit
- Weekly Top 3 enter the monthly contest
- Monthly Top 3 join the year's Top 50
Track
Coming soon- Follow up to 10 competitors on Zutto Launch
- Category launches tracked across 5+ platforms
- An AI-written digest, weekly or monthly
- See where rivals launched, and launch there too
Launching is easy. Staying discovered is the hard part.
You've spent weeks or months building your product. You finally launch, share it everywhere, and hope the momentum lasts.
But what happens after launch day?
Launch day, on its own
The attention fades.
Your product slips down the feed while you're back to building.
What Zutto is built to do
A product page that stays up, and a monthly leaderboard that keeps good launches visible for weeks.
Launch day, on its own
Discovery is fragmented.
Your potential users are spread across product directories, launch communities, and niche platforms.
What Zutto is built to do
One place to browse new products by category, technology and interest.
Launch day, on its own
Competitor research is tedious.
You have to visit multiple directories to see what launched, which features are trending, and what other founders are doing.
What Zutto is built to do
Zutto Radar follows public launches across supported directories, so you don't have to.
Coming soonLaunch day, on its own
Visibility is difficult to measure.
Upvotes look good, but you also need to understand whether people are discovering your product and visiting your website.
What Zutto is built to do
Listing analytics for product-page views and outbound website clicks.
Your launch deserves more than a single day of attention.
Three steps to get started
- 01
List your product
Create your product page with a description, category, links, and media. Give the community a clear reason to try what you're building.
- 02
Launch and get discovered
Participate in the launch community, collect genuine feedback, and compete for the weekly Top 3 and the monthly leaderboard.
- 03
Keep building momentum
Share updates, track your product's performance, and, once Zutto Radar arrives, follow relevant launches and category trends.
Everything a founder needs beyond launch day.
Product launch pages
Give every product a dedicated page designed to communicate what it does and why it matters.
- Product description and tagline
- Screenshots, images, and demo media
- Website and relevant product links
- Categories and tags
- Founder attribution
- Community engagement
- A persistent product listing
Community discovery
Help users find products that solve real problems.
- Browse categories and topics
- Explore new and trending launches
- Vote, comment, and save products
- Discover related products
- Explore founder and product profiles
Monthly launch leaderboard
Make launching more engaging through a transparent, recurring competition.
- Monthly rankings
- Top-three recognition and badges
- A weekly Top 3 promo kit: launch video, social reels and a newsletter feature
- Published ranking rules
- Anti-abuse measures
- Partner-sponsored monthly prizes
Paid placement never increases a product's leaderboard score or guarantees a higher ranking.
Product analytics
Help founders understand how their listing performs on Zutto.
- Product-page views
- Outbound website clicks
- Vote and engagement history
- Category position
- Performance trends over time
Analytics cover activity on Zutto itself, not traffic on your own website.
Zutto Radar
Coming soonRadar watches your niche so you don't have to check every directory, then sends an AI-written digest, weekly or monthly, of what launched, how it went, and what's worth borrowing.
- Monitor public launches in your niche across supported platforms
- Track selected competitors
- See how each launch went, from published votes, rankings and comments
- Spot features and positioning worth borrowing for your own product
- Receive an AI-written digest every week or every month
- Identify emerging categories and feature trends
Radar will use public information. It will not reveal competitors' private analytics, sales, or revenue unless that information has been independently made public.
Is Zutto right for you?
Zutto may be a good fit if you:
- Build SaaS products, AI tools, developer products, or indie projects.
- Want another channel for product discovery.
- Enjoy participating in founder communities and launch competitions.
- Want to follow competitors and market trends without manually checking multiple websites.
- Value long-term product visibility alongside launch-day promotion.
Zutto may not be the right fit if you:
- Need guaranteed traffic, sales, search rankings, or conversions.
- Expect the reach of a large, established launch platform immediately.
- Want private analytics or revenue information about competitors.
- Only need a one-day promotional spike and don't care about ongoing discovery.
- Need every competitive intelligence source available from day one.
Zutto is an early-stage platform. Its audience, reach, partner rewards, and intelligence coverage will grow over time. A listing or a backlink is not a guarantee of search rankings or traffic.